Different Techniques Used In SEO

Link building is one of the most effective techniques used in SEO or search engine optimization. According to many SEO experts, link building is one of the oldest techniques used in SEO and it will still be the most effective technique because of its diversity.

Many professionals have pointed out that most link building techniques used in SEO were adopted from other forms of Internet marketing, including article marketing, press releases, blogging, as well as PPC and other paid techniques used in SEM (search engine marketing).

Because of its diversity, many professionals such as those from SEO Philippines companies have categorized these techniques to determine its main use in link building. These are organic link buildings techniques and artificial link building techniques. So what are these?

Different types of link building techniques

Organic link building

Organic link building or also known as link bait is a technique used in link building which makes its target viewers to link to their website due to many reasons, such as information, news, humor, tools, widgets, and more particularly with unique content. According to many SEO Philippines experts, this is a very powerful technique if done right. Organic link building include:

Blogging: By blogging information or other unique content, viewers would mostly post a link on their own blog or website.

Article marketing: Similar to blogging, making news and other unique content would normally hook viewers and link to this page.

Social bookmarking and networking: Bookmarking sites such as Digg or social networking sites such as Facebook are popular ways to get a lot of fans and followers which will allow more people to link to a website.

Unique content: Unique content alone is enough to hook viewers to create links pointing to this content.

Artificial link building

Artificial link building is a technique involving manual collection of links compared to organic link building which naturally grows overtime. According to many SEO Philippines specialists, techniques mostly used in this link building method include:

Blog commenting: One of the most widely used techniques in today’s artificial link building techniques.

Forum signature: Forum signatures are also popular ways to get a link, though not as popularly used in today’s modern SEO trends.

Social bookmarking and networking: Aside from organic, this is also a popular way to get a lot of links.

Article submission: Other than article marketing, articles can also generate a link which is the reason why many SEO companies hire their own writers to create articles for link building.

Press Releases: Press releases are also known to generate links, particularly if the press release is heavily voted.

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