Marketing With Anticipation

In any business, one of the best ways to market is to create anticipation from your target clients. This means that your products and services make your clients and prospects so excited that they can’t wait for you to launch in the market. This is what anticipation marketing is all about. It’s a way of building the reputation of your product to your public and getting them so curious that they would want to have them right away.

The bottom line of marketing with anticipation is to start flashing ideas to your target clients and ensure that you pique their interest slowly but surely. One of the ways to do it is to distribute marketing collaterals such as flyers or even cheap postcards to announce your new product. The key is to give them a glimpse of what to expect without having to give away all the information. This way, you keep them so interested little by little that they tune in every time so they get hooked on your ad.

Marketing with anticipation not only introduces your new offer but it also keeps the excitement going as early as the pre-launch stage. Until you finally unveil your new product or service, you can have your target clients interested with your collaterals such as your postcard printing or cheap postcards that they already wait in anticipation.

When you decide to go this route, a few pointers can help you launch a successful marketing campaign:

It’s not a one-time deal. In any marketing effort, you need to market not just once if you want to be successful. More so if you’re using anticipation because you’re building the interest of your target audience. The key is to keep them coming back for more until you finally launch your new offer to the public.

Provide mystery and intrigue. Don’t be a tell-all when marketing your product or service. You’re trying to build anticipation. You wouldn’t want your target clients to know everything right away even before you launch your new offer. It is very important that you give them the details in trickles – slowly but surely. The more they would want to know about your product or service, the more they would be excited to learn when you are actually going to introduce your product.

Don’t keep them waiting for too long. It’s good that you’re not giving away everything in one blow. But it is also to your advantage not to drag your marketing strategy in your postcard printing or cheap postcards for far too long that your target audience gets frustrated while waiting for it. Worse case scenario: your target audience gets tired waiting for it because it’s taking you forever to finally launch your new offer that they would want to move on to the next product from your competition.

Finally, don’t use stock phrases such as ‘coming soon’ in your collaterals such as your postcard printing because it’s so passé. For once do something creative. Get them excited with unusual and unique phrases so they would feel suspense when they read your ad.