Local Business Internet Marketing Plan: Schedule Your Time

Setting a schedule and sticking to it is the first step to organizing your local business Internet marketing plan. Most small business owners are busy and take a hit or miss attitude to promoting their business online.

Therefore it will be extremely important that you manage your time and have a schedule devoted strictly to Internet marketing.

Are you the type of person who works off a to do list? Many small business owners make lists to help them keep organized. I would suggest that you do the same thing when it comes to spending time marketing your business online.

The nice thing about most forms of Internet marketing today is you can automate them. This means you can schedule in advance things such as article marketing, email marketing, blogging, video marketing and so on.

Either you or someone in your company can spend time each week setting up an entire week or months worth of marketing online.

Beginning with the basics you must decide how you are going to organize your schedule. Are the type of person who likes to write everything out by hand on a piece of paper?

If you are, that is okay and you should keep your notebook handy to refer to. It can also be beneficial to look back at to determine things you have done.

If you or someone in you company is Computer oriented, you can use other things that help keep yourself organized. Microsoft Word or Works is a good way to set up files. A spreadsheet works just as well.

Spreadsheets are good because it gives you an overview and helps keep you organized. The benefit of typing your notes is anyone can read them. If you are like most of us hand written notes sometimes are hard to decipher.

When setting your schedule here are the main things you need to keep in mind.

1. Who is going to handle your local business marketing? If it's you that is great, but you probably need some Internet education. You should plan on devoting some time every week to learning how to market on the Internet.

If you are going to outsource this important task you need to find a high quality company to handle your Internet marketing. This takes you off the hook in terms of setting things up, but you should still monitor the results you are getting.

2. What day of the week are you going to devote to marketing online? After you get your Internet marketing campaigns up and running you may not need to devote as much time to this. However you should always be tracking your results and spending a little time looking at those.

3. What kind of advertising online will you be doing? We will devote more to this in another article on specific forms of promoting online.

In summary when developing your local business Internet marketing plan it all starts with setting a schedule and sticking to it. If you are committed to building an online presence you must devote adequate time to making it happen.