Why is it that we naturally trust a website such as Amazon to deliver the product that we order quickly and efficiently, and for a reasonable price? Perhaps it is because the website appears polished and attractive, or that a website offering so much stock must surely be reliable. Or perhaps it is simply because Amazon is so well used that almost every friend and relative will have taken advantage of it at some point, providing their positive feedback to you.
There is no way to overestimate the importance of positive feedback, particularly on a website like eBay where a buyer knows that they are purchasing a product from an individual who may or may not value customer service. If you want to increase your eBay profits today it is time to start to take advantage of the power of positive feedback.
Instantly Improve Your eBay Listings
It's true that many buyers will follow the links from your eBay selling page or store to check out the feedback that you have received recently, but why not make their lives easier by including some snippets within your own auction listings? Feedback and testimonials related to high quality customer service or even linked to a specific product that you are selling, can really enhance your auctions.
If your eBay store specialises in one particular niche market, you may also wish to include some reference to the number of units, or related products, that you have sold. This can instantly prove to a prospective buyer you are experienced in the niche market in which they are buying, enhancing the likelihood that they will make their purchase from you and thereby allowing you to increase your eBay profits.
Effective Use of Tantalising Testimonials
Testimonials and feedback should not be used to boast excessively of how wonderful you as a seller are, but should be used to enhance an already well written product description. Filling a page with so many snippets of feedback from every previous buyer, to the point that the actual product description requires scrolling to access, is a quick way to send your clientele to another seller where they can see the information they require at a glance.
If you want to increase your eBay profits by taking advantage of the proof that your buyers wish to see, make sure you stick to the following rules:
- Use only one or two excerpts from previous buyers at the top of your auction listing. Never allow your description to be pushed so far down the page that a visitor must scroll to read it.
- Feel free to include additional testimonials after the product description to reinforce your excellent level of customer service, or simply the excellent product you are offering.
- Keep the feedback snippets that you use relevant and up-to-date, particularly if related to a product rather than the service that you are offering. Seeing feedback that is not linked to the item, or even to the niche market, in question will put buyers off instead of enticing them to buy from you.
Using proof within your eBay auctions is a sure-fire way to increase your number of sales, and therefore your profit, so why not take a look through your listings now to see how you can enhance them today.
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