4 Tips Regarding Superior Dollarstore Presentation

When it comes to owning a dollarstore there are certain things that can not be denied. For example, a top location is better than a 2nd or 3rd tier location. Being well funded is certainly more likely to support success than being underfunded. If you want to stack the deck in your favor, one area requiring focused effort is store presentation. That includes everything from the layout of your store to the management of dollar store merchandise. In this article I present 4 tips regarding superior presentation.

Tip #1) Your store layout is crucial to your business success. Don’t attempt to shortcut the time you invest to create the right store layout for the space you have available. Be sure to maximize the amount of gondola display area without sacrificing the wide-open appearance that is crucial. Leave enough space in aisles for shopping carts to easily pass. Be sure you don’t jeopardize store safety by creating blind corners or tight spaces. Leave enough room so all of your dollar store merchandise can be displayed. Be sure to maintain clutter-free product displays and that it is easy for customers to reach the products they seek.

Tip #2) Cleanliness can never be sacrificed. Consider store cleanliness during the initial set up of your business. Make it easy for employees to see shoppers throughout the store. Make it easy for employees to see when sweeping or clean up needs to be done. Make it a practice for employees to be alert to items left on the floor; always make it a priority that nothing is allowed to sit on the floor. Make it a priority to make certain floors are always clean.

Tip #3) Dollar store merchandise quality is especially important for those who shop at a dollarstore. No matter how attractive the display, selling inferior products will drive customers away. Don’t expect to achieve success by saving a few pennies on items that fall apart as soon as shoppers leave the store.

Tip #4) Effective merchandising requires ongoing focused time and effort when you own a dollarstore. Make sure shelves, displays and racks are kept full of dollar store merchandise. Make it a practice to routinely rotate your store inventory. Always include clearly visible signage on end caps and displays to draw attention to specials. Finally, meet the needs of your customers by carrying merchandise that is in demand.

To your dollar store business success!