Francesco Pratt

The New Wave of Poster Printing

Poster can be one of the effective marketing and advertising materials. It is also a great tool to use when you want to present your services to a new league or as a point of sale display on picture day. The poster must show your products that are availab... Read >

Maximize Your Outdoor Advertising

They are big, bold and beautiful. Billboards have been around for quite a while. In almost all places nowadays you can find billboards of just about every product there is in the market. No matter how you see it, billboard advertising is on the rise. Comp... Read >

The Importance of Color in Business Cards

To get attention, you have to be different from all the rest. Just imagine this: so many business cards strewn all over your target client's table and even the floor. And all of them have one thing in common- almost all the business cards are in black and... Read >

The Importance of Illustration

Not so many years ago businesses used to grunt at using illustrations in their marketing materials. But today, the use and influence of illustrations is growing right along. An illustration, image or picture that does not express a distinct idea is a ... Read >

The Purpose of Brochures

An effective advertisement can prompt action at first glance. A business owner must keep in mind that in creating his advertisement the marketing material should easily persuade a prospect to make an action. Action, spirit, life - whatever you call it - m... Read >

All About Outdoor Advertising

To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor adv... Read >

The New Truth in Advertising

The Dove marketing campaign called Real Beauty is an inspiring message to all women to love the beauty of their natural curve and figure. It is a campaign like no other before it in the sense that it uses real women. Dove held a casting call for women of ... Read >

The Essentials of TV and Radio Advertising

It is very important to remember certain essential points that lead to a successful TV commercial. Here are a few tips. Writing the Script in a TV Commercial During a TV commercial you have got a very limited time frame to capture your audience and yo... Read >

The Effective Use of Feedback

Conversations can be a tricky business. Sometimes, decoding what is said with what is meant is difficult at best. However, communication is a necessary tool in todays world. And it's not only speaking that can be difficult, but trying to interpret body la... Read >

The Colorful World of Brochure Printing

Brochures are commonly used by business owners for trade show handouts, as information sheets, or basically for promoting products and services to target clients. In addition to your design and layout, the more effective brochure printing pieces are usual... Read >

The Key to a Successful Online Advertising Campaign

A variety of definitions of advertising exist but the best I've found yet to cover what advertising is can be summed up in the following 2 statements: ad•ver•tis•ing n.: The activity of attracting public attention to a product or busines... Read >

The Effects of Humor in Advertising

We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A... Read >

Promotional Pens: Putting your Business in the Black

services of the company it represents. The product development of these pens should make use of state-of-the-art technologies. It should have a quality control system that assures that there will be no promotional pen below quality standard that shoul... Read >

Dudley Fitzpatrick Revealed

even though he says he went there primarily "to play hockey." While there, he discovered that "movies were more fun" and decided that he would like to write movies. Off to New York, he "bummed around for over two years" trying to connect in the film busin... Read >

Introducing Steve Grasse

motivate consumers to respond to advertising and promotion. In his own words, "I guess I didn't really know what I was doing but I liked my clients, worked hard and made a decent living." Marriage followed as did a move into Center City where he, wife ... Read >

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